I recently read an article on the New York Times web page that discussed the explosion of Twitter in the commercial market. Stores have begun publicizing sales and deals on their twitter pages which has been miraculously successful. This past week Black Friday kicked off the holiday season, and twitter played a crucial role. Unlike facebook, twitter is concise and to the point; it does not get hung up on pictures and videos. Some stories, like best buy, have even started using it as a way to field questions potential customers might have. Similarly, some establishments used Twitter on Black Friday to direct customers to open parking lots. I was pleasantly surprised by all this helpfulness, as I have been reluctant to jump on the Twitter bandwagon, but now it does seem to have many practical purposes. Also, the article used examples of the buyers that were using Twitter, and I was interested to see that they were all adults! I usually brand adults as being tech-reluctant, but it seems this was a gross underestimation. I personally know no one my age with a twitter account, however I predict that it will gather speed amongst the adolescence.
I hadn't realized that Twitter could be more than just celebrities typing 140 useless characters about their life that we don't need to know. Now, I realize twitter can be used for commercial purposes for big companies. For example, if Target tweeted, I'm sure my mom would follow it's every word. Though still, Twitter seems to not be for the regular people, just celebrities and big chain stores.
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